The Scarecrow is a 2013 animated short film and advertisement by the American restaurant chain Chipotle Mexican Grill. The film features Fiona Apple singing a cover version of "Pure Imagination", originally performed by Gene Wilder as Willy Wonka in the 1971 film Willy Wonka & the Chocolate Factory. See more In a dystopian world named the City of Plenty, the main character, Scarecrow, starts work at the "smoke-spewing" Crow Foods Factory. He sees a tube extracting a substance labeled "100% Beef-ish", but being marketed to … See more Chief Marketing Officer Mark Crumpacker stated that because his company "is on a mission to change the way the world thinks of and eats fast food," they wished to inform the public … See more • Agribusiness • Agricultural marketing • Animal welfare • Industrial agriculture (animals, crops) • List of animation shorts See more • The Scarecrow at IMDb • Watch video on AdForum • Watch video on YouTube See more The short film was released on September 11, 2013. By September 19, it had been viewed 5.5 million times on YouTube. The Scarecrow has been praised as innovative marketing and a "beautiful" work of art. AdWeek felt that the effective animation and … See more • Bruell, Alexandra (16 June 2014). "CAA Wins PR Grand Prix for Chipotle's 'The Scarecrow'". AdAge. Archived from the original on 15 May 2024. Retrieved 14 May 2024. See more WebSep 16, 2014 · By Elizabeth Weiss. Earlier this month, the Mexican-food chain Chipotle released an animated short called “ The Scarecrow .”. The film opens on an overall-clad …
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WebSep 23, 2013 · September 23, 2013. Earlier this month, the Mexican-food chain Chipotle released an animated short called “ The Scarecrow .”. The film opens on an overall-clad … WebThe Scarecrow advertisement is a three-and-a-half-minute long animated film produced in conjunction with the Academy Award–winning Moonbot Studios. It is aimed at … cheryl grant onedigital
The Scarecrow, Chipotle ad Political Narrative and Visual Culture
WebOct 1, 2013 · Chipotle Scarecrow will, without a doubt, go down as one of the most successful marketing campaigns in history. Chipotle recently partnered with Moonbot … WebSep 18, 2013 · Chipotle’s Pixar-style short film “The Scarecrow.”. In the short film “The Scarecrow,” the titular character lives in a world where most of the food is genetically modified. Refusing to ... WebViewers of burrito chain Chipotle’s new (and much-discussed) animation, “The Scarecrow” — ostensibly, a brave and innovative critique of factory farming — will immediately recall … flights to inuvik from yellowknife